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Access Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION] 5th Edition Chapter 16 Problem 1DQ solution now. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and. ” Brands and branding: Research findings and future priorities. English. Step 1. Solution. 1 of 4. Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long. Answered 6 months ago.